Does Email Marketing Work?

While new and improved platforms, like Facebook, LinkedIn, and Instagram, have entered every marketer’s arsenal, email marketing continues to be a powerful weapon when it comes to reaching an audience. Email marketing’s inception can be dated back to 1978 which, in retrospect, is a long time for a marketing tactic to stay relevant and useful. With email marketing standing the test of time, the question remains: does it actually work?

Lead Generation From Email Marketing

As a marketer, you are always looking for ways for your audience to generate into a lead, and ultimately create a profit. According to HubSpot, email visitors are the most likely to convert on forms, and as of 2020, email generates an average of $36 for every dollar spent.

Benefits of Email Marketing

There are over 4 billion email users worldwide, which equates to roughly half of the world using email. Let’s take a look at some of the benefits of an email marketing strategy:

1)    As an email marketer, you have the ability to target specific audiences that WANT to receive your organization’s messages. The subscribe and unsubscribe buttons are powerful tools that ultimately allow you to create an email list that should be responsive to your organization’s emails.

2)    Email marketing can help boost your brand awareness strategy. Regularly sending emails to newsletter subscribers about new products, offers, company news, etc. can allow your organization to establish a rapport with your target audience, who will be more inclined to open emails and stay subscribed.

3)    There is freedom when it comes to email marketing content. What one organization uses as email content, may not work for your organization. Craft content that delights your specific subscribers and will keep them opening up your emails again and again.

There is freedom that comes with creating emails and newsletters for your audiences, but it’s imperative that you avoid the common pitfalls of email marketing. A few examples include spammy content, failing to segment contact lists, and robotic writing.

If you are on the fence about adopting an email marketing strategy, now is the time to give it a try. It may take time to cultivate a subscriber base, but in the end, it is another way to inform and attract an audience to your organization and what it can offer them.

To begin gathering a list of subscribers and creating emails, finding the right email platform for your organization is critical. Take a look at some of the top email marketing platforms and find one that works for your organization’s budget and goals.

If you are a business owner or marketer who is looking for email marketing help, BlinkJar has the expertise to guide you to your goals. Click below to learn more about our services or contact us today to discuss your email marketing strategy.