INBOUND MARKETING FOR HEALTHCARE PRACTICES

Content creation is the digital marketing strategy that allows you to rank in search.  Combining content focused on symptoms, procedures, services, and other information that your patients and prospective patients are seeking will give you a well-rounded and effective search presence.

According to a new study released by the Pew Research Center’s Internet & American Life Project, 77% of online health seekers start their information-seeking journey with search engines. Search engines are the first stop when someone has a health question.  When your practice can answer these questions, it gives you instant credibility and trust.  Using proven SEO tactics and a strong content marketing strategy, you can leverage the power of search to appear to more people, with more authority in your market. 

There are many ways to use social media in healthcare, including promoting awareness, encouraging patient engagement, and sharing accurate health messaging. Social media provides a great platform to educate and interact with your target audience.  From sharing the content you create to receiving ratings and reviews, social media is playing a more significant role in healthcare marketing.

When you advertise, you are speaking to a marching band, not a standing army. People are continually moving in and out of the market. Digital advertising ensures your message stays in front of new potential patients consistently. 

A modern and attractive website built with custom content and graphics can elevate your practice in new patients' eyes. Websites that are mobile-friendly and responsive to various devices will help enhance your web presence and attract more patients. 

Seventy-two percent of consumers use online reviews as the first step to finding a new doctor (Software Advice). Today, patients visit various online sites to discover new healthcare providers, and online reviews are influencing their decisions. 

Once your healthcare practice has calculated the average lifetime value of a patient, calculating the return on investment for your digital marketing is straightforward. Marketing analytics and data help provide you with the necessary information to calculate the ROI. 

BlinkJar focuses on Inbound Marketing for healthcare practices. To uncover the requirements of a successful inbound marketing campaign, take a peek at the case study for the Bone and Joint Clinic of Baton Rouge.