BlinkJar Media

SEARCH ADVERTISING AGENCY FOR GROWTH

Educate Your Prospects
Measure Your Performance
Engage with Your Audience
Search Advertising Agency Baton Rouge

What is Search Advertising? 

Search advertising is any form of advertising that helps you be found on search engines like Google, Bing, and Yahoo. Common types of search advertising are pay-per-click, display ads, and mobile search ads. These ads can be targeted to users based on search queries or on past behaviors and can serve purposes ranging from selling a product or service to promotion of a new location.


As part of an overall inbound marketing strategy, search advertising can be a powerful tool to help propel traffic and leads to heightened levels. These ads give businesses not only the opportunity to show up in front of users more frequently, but to leverage greater control on when and how that occurs.

Why is Search Advertising Important for Your Business?

Search advertising is an important component for any business attempting to make the most of their online presence and inbound marketing strategy. Search ads allow advertisers to own even more of the search engine results page while also delivering qualified leads and potential customers.

GRADE YOUR SITE

Check Your Reputation

Discover what people are saying about your company on the web.

GET STARTED

Search Advertising Tips for Businesses

  • What are the Advantages of Search Advertising?

    The greatest advantage of search advertising comes from the ability to show up in front of a potential customer at the very moment that they are expressing interest in your type of product or service through a search engine query. These types of ads are particularly useful for generating leads and boosting web traffic.

  • Is Search Advertising Effective for Business?

    In its many forms, search advertising can be an effective tool to aid in website traffic, lead generation, and brand recognition. It is also highly-customizable, cost-effective, and easily tracked. When combined with in-depth marketing analytics,  search advertising can provide incredibe returns on investment.

  • What are the disadvantages of Search Advertising?


    Search advertising offers many great tools, but like all forms of paid advertising, it can only work for as long as you pay and won't provide long-term results once the campaign has ended. It can also be confusing  and difficult to determine the best type and placement of ad, as well as to achieve optimal results without a working knowledge of the processes and best practices.


  • How do you measure results with Search Advertising?

    Most ad platforms will provide some detailed analytics regarding your ad results. This is especially true of Google Ads which features many in-depth reporting tools. In addition, several third-party software services have the ability to connect to and track everything from clicks to calls on your ads as well.

  • What Digital Platforms are used for Search Advertising?

    Search advertising can occur on any of the major search engines, including Google, Yahoo, and Bing. In addition, ads may also appear throughout the search engine's network in places like partner websites and mobile phone apps.

READY TO MAKE SENSE OF YOUR MARKETING?

Search Marketing Services

Discover the Power and Accuracy Provided by Search Marketing.

INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

DIGITAL ADVERTISING MADE EASY

Baton Rouge Digital Ad Agencies: Why You Should Avoid Google Ad’s Auto-Apply Recommendations

Baton Rouge Digital Ad Agencies: Why You Should Avoid Google Ad’s Auto-Apply Recommendations

By Dan Davidson • December 20, 2023
The convenience of Google's auto-apply recommendations may seem like a time-saving solution, but beneath the surface lie potential pitfalls that can compromise the effectiveness of your advertising efforts. There are better strategies than relying on Google's auto-apply recommendations for maximizing the impact of your Google Ads campaigns.
internal and external links for seo

How Internal and External Linking Boosts SEO: Insight from a Louisiana SEO Agency

By Dan Davidson • September 29, 2023
Search engine optimization, or SEO, is essential for bringing organic traffic to your website. While there are many different SEO tactics and strategies, internal and external linking are two key components that have a big impact on how well your website performs in search engine results
Maximizing Google Ads: Three Keyword Types and Their Advantages

Maximizing Google Ads: Three Keyword Types and Their Advantages

By Rikki Broussard • September 18, 2023
Grasping the different keyword types and their unique benefits is instrumental in optimizing your Google Ads campaigns. Let's dive into the three primary keyword match types for Google Ads: Broad Match, Phrase Match, and Exact Match.

The content on this page was

masterfully crafted by Jared Broussard.

Share by: