5 TikTok Strategies for Your Small Business [INFOGRAPHIC]

In the history of social media, few platforms have experienced the type of meteoric rise that TikTok has seen. First available in the United States in 2018, the video sharing app now boasts over 50 million daily users in America alone, and that only accounts for five percent of the app’s total user base. With such incredible numbers, it was only natural that advertising would soon follow.

It may have started as an app to learn new dance moves, hear storytimes, or watch satisfying transitions, but TikTok has since proven itself to be an ever-changing platform beneficial for bringing exposure to brands. Short-form video content is the new kid on the block, and businesses are hopping on the trend.

Of course, with such a large, engaged user base at their fingertips, marketers and brand managers are going to make sure they get their TikTok approach just right before diving in. Success relies on a calculated approach that takes into account the audience, how they interact, popular trends such as music and hashtags, and more.  In the infographic below, we have detailed five strategies that can get you started on the road to TikTok success, and while you may become an overnight sensation, part of the beauty of TikTok is that you just might!