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INBOUND MARKETING FOR HIGHER EDUCATION

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Does Inbound Marketing Work in Education? 

The way students find schools, research them, and ultimately decide which school to attend has changed dramatically. Rather than waiting for a brochure to arrive in the mail, students seek information on the internet. And, this is where inbound marketing comes in. The inbound marketing methodology lets you attract strangers to your website and eventually turn them into your best fans.

 

Inbound marketing helps you speak to your targeted students about the topics they find interesting. According to HubSpot, schools that use inbound marketing are seven times more likely to report a higher ROI than schools using traditional marketing. And inbound related applicants are three times more qualified than leads acquired through conventional methods. 


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Does Inbound Marketing Work in Education? 

The way students find schools, research them, and ultimately decide which school to attend has changed dramatically. Rather than waiting for a brochure to arrive in the mail, students seek information on the internet. And, this is where inbound marketing comes in. The inbound marketing methodology lets you attract strangers to your website and eventually turn them into your best fans.

 

Inbound marketing helps you speak to your targeted students about the topics they find interesting. According to HubSpot, schools that use inbound marketing are seven times more likely to report a higher ROI than schools using traditional marketing. And inbound related applicants are three times more qualified than leads acquired through conventional methods. 


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When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

Charlie Ruffolo
Louisiana Culinary Institute

Inbound Marketing Tips in Education

  • How is Content Creation Relevant in Marketing for Education?

    The higher the investment, the more research is conducted by the consumer. Education is one of the most significant investments in a lifetime. During this research process, your content will provide answers to questions your prospective students have. If you're not providing them with solutions to their problems via content, someone else will be. 

  • Is Search Marketing Important for Education?

    According to Tsunela, “67% of internet users use search engines as their first source of information for higher education institutions”.  If your school is not ranking well in search, then you are losing business daily. Search marketing is the answer.

  • How Does Social Media Play a Role in Marketing for Education?

    Prospective students are comfortable communicating via social media. They source valuable information in their lives through social media. If your educational institution does not have an active social media profile, you sending the wrong message to your target audience. 

  • Do Digital Ads Work in Education Marketing?

    Paid digital ads provide schools and higher education institutions the opportunity to target based on various triggers and provide real-time feedback with analytics.

  • How Can a New Website Help in Education Marketing?

    Nothing can take the place of an in-person visit. However, we live in times where this is not always possible. Your website serves as the next best thing to an on-campus visit for the students. Is your website reflective of your school today?

  • How Important are Online Reviews in Education?

    Nothing is more critical to a school than its reputation. Your school's reputation is dependant upon what others say about you, and these online reviews can make or break your school.

  • How Do You Measure Results in Education Marketing?

    The tools used in inbound marketing, as well as digital advertising, provide direct, immediate feedback for your school. You can see how many people visit your site and social media pages, as well as the actions they take while they are there.  Marketing analytics can help you make informed decisions on how to enhance your marketing efforts.

  • Is BlinkJar Experienced in Marketing for the Education Sector?

    BlinkJar focuses on Inbound Marketing for schools and higher education. Take a taste test of all the ingredients required to a successful inbound marketing recipe for educators by viewing the Louisiana Culinary Institute case study and website design. 

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