The Inbound Marketing Methodology is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.
In today’s landscape, inbound marketing is embodied by a vibrant, circular flywheel, illustrating the recurring cycle of customer engagement and organizational expansion. The flywheel accumulates momentum with each positive interaction with a customer, symbolizing the growth of the company. The objective extends beyond mere customer acquisition; it is about engaging and delighting them, converting them into advocates, and maintaining the flywheel’s continuous rotation.
However, the flywheel can be hindered by friction, often resulting from subpar customer service or internal inconsistencies. To preserve momentum, it's crucial to minimize this friction by ensuring team cohesion and improving customer interactions. Fundamentally, the inbound marketing flywheel represents a comprehensive, customer-centric approach that prioritizes seamless and enjoyable experiences to drive consistent business growth.
The goal of the attract stage is to turn complete strangers into interested visitors of your website. Ideally, you want to attract new visitors who have a problem that you can solve. To do this, you must create relevant and helpful content, so your website will attract quality visitors. Once they have visited your website, the next step is to provide something of value so they will engage with you.
Some of the strategies within the attract stage are:
The core of Inbound marketing is centered around helping people effectively solve their problems and challenges. This approach should not stop once a lead becomes a customer. In fact, the delight stage is the process of exceeding your customers' expectations and ensuring a long-term, positive experience is established around your company.
Some of the strategies under the Delight Stage are:
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