Baton Rouge Digital Ad Agency: How Do I Know if My Marketing is Working?
Until recently advertising and marketing were essentially a guessing game. From television and radio ads to newspapers, magazines, and direct mail; you could put your message out there, but it was virtually impossible to determine if it worked. Furthermore, the strategically useful information of if, when, how, and why a marketing investment is working was nonexistent. These efforts and dollars took the approach of throwing an idea against the wall to see what would stick. The only problem was that you couldn’t see the wall, much less what stuck and what didn’t. Today that wall is very visible, and you can determine a concrete ROI on your advertising and marketing investments, allowing you to do more of what’s working and save money on what’s not.
While digital marketing offers many tracking opportunities that can follow a client, customer, patient, or prospect from initial engagement to conversion, there are other ways to marry traditional advertising efforts with new, digital conversion tracking and engagement applications.
Call Tracking to Measure Marketing has ROI
Call tracking is an effective way to pinpoint what marketing efforts are generating phone calls. These unique phone numbers can be placed on billboards, in print ads, on radio and television commercials, and can also be used throughout certain parts of your website and digital advertising platforms. Putting a tracking number on your Facebook ad, another on a Google Ad campaign, and another on your home page can directly link the phone calls that you are receiving to their source. Applying a call tracking number closes the gap between online and offline conversions.
Unique Tracking URLs to Determine Attribution
Similar to call tracking phone numbers, unique tracking URLs ensure that lead generation attribution is accurate to the path that your prospect took to engage with your brand. Instead of simply counting website visits and page views, you can determine not only if a digital ad is working, but which one specifically. These unique URLs can also be used in other types of media like television, print, radio, and outdoor. You will know, based on the URL that a prospect visits, which advertisement led them to your site.
These are only two ways to get the valuable feedback that you need to make the best strategic marketing decisions for your organization. For over a decade BlinkJar Media has been helping businesses get the most out of their marketing dollars by providing proven solutions and leveraging the most up-to-date information, analytics, and technology.
