Inbound Marketing Results for a 3PL Company

Challenge:

Barrett Distribution is a successful, family-owned logistics company that never really relied on aggressive marketing tactics. However, they noticed a change in how B2B business was conducted and wanted to ensure they remained relevant with their potential consumers. They had a website, but it needed to be modernized. They also did not have a presence on social media and had never created content. They needed a marketing partner who could handle all of these tasks in one place. 

Solution:

To address Barrett Distribution’s needs and concerns, BlinkJar provided an all-in-one marketing solution. We built a new, modern website and created a large set of content with industry-specific initiatives for search rankings. We produced whitepaper offers along with case study examples to help educate potential customers and generate leads, as well as developed and launched a large local search initiative to increase search presence in all major markets where they had warehouses. Over time, Barrett’s web traffic and leads have experienced exceptional growth through these efforts and have been greatly supported through Pay Per Click ads on Google as well.