Inbound Marketing Results for Kitchen & Bath Renovation

CHALLENGES:

Acadian House Design + Renovation approached BlinkJar with a common problem – There was a disconnect between their marketing and sales efforts. Content was being written by one agency, Google Ads performed by another, and their sales CRM had no way of connecting to their marketing software in order to tie it all together. They were investing a lot of time, energy, and money, but they weren’t sure what was truly working for them or even if it was working at all. It made any marketing expenditure murky and uncertain at best, and at worst, money was being thrown away on avenues that did not provide results.

SOLUTION:

BlinkJar provided Acadian House with an all-in-one solution to finally connect their marketing and sales efforts. Our team laid out an inbound marketing plan that would not only help them be found in search and increase lead conversions, but that would also give them full transparency into their return on investment. Our plan encompassed local, paid, and organic efforts, tying them all together to maximize results. Finally, we integrated these efforts with a brand new sales CRM that communicated fully and openly with all forms of marketing, including newly implemented call tracking software for even richer context on answering sales challenges.