Communicating what we do not do is just as important as marketing what we do. When we communicate what we do not offer upfront, it eliminates potential uncomfortable situations and misunderstandings.
When you try to be everything to everyone in business, you end up being remembered for nothing by everyone. When you focus on your strengths, your company becomes more memorable in the minds of the consumer. Unfortunately, most companies ignore this simple principle by trying to offer every service possible, and this is a a big mistake.
Communicating what we do not do is just as important as marketing what we do. When we communicate what we do not offer upfront, it eliminates potential uncomfortable situations and misunderstandings. For this reason, we've listed below the services that we do not provide.
Yes, our focus is in the field of Digital Marketing which is centered around the technology sector. However, you do not want us monitoring and managing important computer hardware and software. We are not trained in this field, but we can direct you to an excellent IT Support Company.
As a company that uses email as one of its' marketing tools, companies often lump us in as email specialists. Trust us, you do not want us creating, managing, or fixing any issues related to your email. If we did, it would only make matters worse. The only thing we can fix with email is your email marketing.
BlinkJar is a marketing agency, not a Public Relations firm. While the efforts of PR and Marketing are often overlapping and intertwined, our company's mission is to make marketing easier for companies. We do this through implementing the best practices of Inbound Marketing.
Many of our clients have brick and mortar locations that require external and internal signage. While we certainly have experience in designing logos and other branding elements, signage is not one of our strengths. We do have a sign company that we work with that can help with all of your needs. .
While the services we offer are all created on a computer, we do not have any expertise related to fixing your computer. So, if your hard drive is full or your wireless is running slow, we are not the ones to help you.
We do help companies with marketing all kinds of events. Many mistake this service with event planning. Selecting caterers, coordinating the decorations, choosing a location, and finding a D.J. are duties that fall outside our wheelhouse.
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