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What is Search Engine Optimization?
Search engine optimization (SEO) is the method of optimizing your online presence to improve your rank on search engine results pages (SERPs). Elements that influence SEO include page titles, URLs, meta descriptions, image tags, and header tags, just to name a few. Optimization can even occur off your website through your social media platforms and links to your website from outside sources.
SEO is the only way to earn organic rankings on Google or any other search engine. No matter how beautiful the website or how great the product or service, users cannot discover a website that search engines do not show, and search engines determine which websites to show based entirely on their search algorithms.
Why is Search Engine Optimization Important for Your Business?
SEO is the backbone of all of
inbound marketing. The time, energy, and dollars invested into effective website optimization can earn businesses search engine rankings that last for years and that produce high-quality
traffic and
leads. Even better, every element of your SEO can be tracked to determine its effectiveness, so you never waste time on what's not working.
SEO Tips for Businesses
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