Baton Rouge Digital Marketing Agency: How Do SEO and Google Ads Work Together?

Dan Davidson • December 30, 2024

Search Engine Optimization (SEO) and Google Ads are two distinct but complementary strategies for increasing your online visibility. While SEO focuses on organic, unpaid search results, Google Ads leverages paid advertising to instantly put your site near the top of a search engine results page.



How SEO and Google Ads Work Together

Google Ads and SEO work together to produce a synergy that can significantly increase website traffic and leads. Keyword research is a significant component of both tactics. By identifying the terms that work best for generating clicks and conversions, Google Ads campaign insights can help you refine your SEO approach.


Your Google Ads campaigns gain indirectly from SEO initiatives like producing excellent content and streamlining the architecture of your website. A better user experience from a well-optimized website will raise your Google Ads Quality Score, which can result in lower costs and better ad placements. Brand exposure and visibility can also be increased using Google Ads. Over time, your organic search rankings can benefit from this enhanced brand awareness.


Improve Your Marketing with Pay-Per-Click and Search Engine Optimization

Google Ads and SEO both offer helpful information that you can use to improve your marketing. You can better understand your target demographic and make better decisions for your online marketing goals by leveraging data from both platforms. As your SEO efforts gain traction and your website starts to rank higher organically, you could gradually reduce your Google Ads spend while still maintaining a strong online presence.


SEO and Google Ads are not mutually exclusive; they are complementary strategies that can work together to help you achieve your online marketing goals. By combining organic and paid search efforts, you can maximize your online visibility, attract more customers, and drive significant growth for your business.


For over a decade, BlinkJar Media has been helping businesses and organizations of all sizes grow through organic and paid digital marketing. Maximize your marketing efforts and contact BlinkJar Media today! 

CONTACT US
Why You Should Work at BlinkJar Media

Why You Should Work at BlinkJar Media

By Jared Broussard • April 21, 2025
If you're thinking about joining our team, there's no better way to get a true feel for BlinkJar than to hear directly from the people who live it every day. Here's why BlinkJar might be the perfect place for you.
How Website Speed Impacts Local Search Rankings (And What to Do About It)

How Website Speed Impacts Local Search Rankings (And What to Do About It)

By Ashley Roth • April 11, 2025
Google prioritizes fast-loading sites in search results, meaning that if your website lags, your competitors could be outranking you. Let's break down how website speed affects local SEO and what you can do to improve it.

Best Practices for Creating Engaging Video Content

By Amy Desselle • March 26, 2025
Create video content that grabs attention and keeps viewers engaged. From knowing your audience and making the most of the first few seconds to optimizing for each platform and using dynamic visuals, these 10 best practices will help you create impactful videos that drive results.