Inbound Marketing Results for Residential Mortgages

CHALLENGES:

With a rich and successful 100-year tradition, Standard Mortgage Corporation has a customary way of doing things. Still, they strike a fine balance where they also understand and value the importance of change, particularly when it comes to where and how their customers are conducting business. They recognized the need for an inbound marketing plan to help address new challenges they were beginning to face in the residential mortgage field such as being outranked by their competitors in search, lacking lead generation on their website, and not having the technology needed to integrate strategies like marketing automation.

SOLUTION:

To address the new-age challenges this long-time corporation found themselves facing, BlinkJar began by developing a plan for content creation with a goal of increasing website traffic, designing calls-to-action, and implementing landing page offers to boost lead generation. In addition, our team started marketing automation to help nurture these new leads and any existing consumers that were already in their system. Finally, we tied it all together by integrating an all-in-one CMS solution. Now, from a single portal, Standard Mortgage could observe and manage all elements of their marketing and lead generation, get immediate insights into its effectiveness, and make instantaneous changes when needed.