How Do I Improve My Local Search Rankings?

Local search depends largely on thoroughness and consistency between listings. Ensure that all online listings match the business name, address, and phone number used on your website and provide as much additional information for users as possible.

What is the Difference Between SEO and Local SEO?

Both SEO and local SEO work to promote your business in online searches. However, local SEO helps you reach more users in your nearby area. Local search seeks to connect searchers with the businesses in their immediate vicinity who may best meet their needs, and effective local SEO can help your business be included in these results.

What is the Local 3 Pack?

The Local 3 Pack is a group of 3 local business results which appear at the top of Google's search engine results page. They include information such as the business name, address, phone number, website and options to click to call or for directions.

How Can My Business Rank in the Local 3 Pack?

Businesses with well-maintained and accurate local listings are more likely to be included in the 3 pack. In addition, factors like reviews and having a mobile friendly website can also have a positive impact on your likelihood to rank here.

How Can You Improve Your Local SEO?

The first step in improving local SEO is ensuring that your business's NAP (name/address/phone number) is the same across all online listings. You should also keep your local listings updated and active by doing things such as requesting reviews and adding photos. Search engines will prioritize listings that they deem most accurate and useful to the searcher.

How Do Online Reviews Affect Local SEO?

Online reviews not only help consumers decide which businesses to use, they also help search engines determine which businesses to include in their local results. Both quantity and quality of reviews can have a serious impact, making it important to encourage positive reviews from pleased consumers whenever possible.

Can You Run Ads in Local SEO?

Yes, you can. Local search ads allow businesses to target users who are searching for their type of product or service in their vicinity. These ads appear at the top of local search results and are distinguished from other, organic results with an "Ad" identifier.

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What is Local Search Marketing?

Local search marketing is the management of a business's presence across local search directories, including Google. Not only are these directories a great informational resource for users, they are increasingly playing an important role in SEO. Consistency and thoroughness of online listings are reaffirming signals to search engines that they are serving accurate information to searchers and providing a positive user experience.

In addition to their usefulness from an SEO perspective, local search directories are largely where online reviews occur. These reviews can play an important role in a potential customer's decision to use your product or service.

Through local search marketing, business owners can ensure that users are always able to find them with complete and accurate information anytime they may be needed.

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Why is Local Search Marketing Important for Your Business?

Local search marketing serves many important roles for business owners. It helps ensure complete and accurate listings of your business across all platforms, it boosts SEO efforts, and it helps keep a finger on the pulse of your online reputation through reviews.

With local search marketing, businesses gain greater control over where and how they appear online.

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Local Search Tips for Businesses

How Do I Improve My Local Search Rankings?

Local search depends largely on thoroughness and consistency between listings. Ensure that all online listings match the business name, address, and phone number used on your website and provide as much additional information for users as possible.
What is the Difference Between SEO and Local SEO?

Both SEO and local SEO work to promote your business in online searches. However, local SEO helps you reach more users in your nearby area. Local search seeks to connect searchers with the businesses in their immediate vicinity who may best meet their needs, and effective local SEO can help your business be included in these results.
What is the Local 3 Pack?

The Local 3 Pack is a group of 3 local business results which appear at the top of Google's search engine results page. They include information such as the business name, address, phone number, website and options to click to call or for directions.
How Can My Business Rank in the Local 3 Pack?

Businesses with well-maintained and accurate local listings are more likely to be included in the 3 pack. In addition, factors like reviews and having a mobile friendly website can also have a positive impact on your likelihood to rank here.
How Can You Improve Your Local SEO?

The first step in improving local SEO is ensuring that your business's NAP (name/address/phone number) is the same across all online listings. You should also keep your local listings updated and active by doing things such as requesting reviews and adding photos. Search engines will prioritize listings that they deem most accurate and useful to the searcher.
How Do Online Reviews Affect Local SEO?

Online reviews not only help consumers decide which businesses to use, they also help search engines determine which businesses to include in their local results. Both quantity and quality of reviews can have a serious impact, making it important to encourage positive reviews from pleased consumers whenever possible.
Can You Run Ads in Local SEO?

Yes, you can. Local search ads allow businesses to target users who are searching for their type of product or service in their vicinity. These ads appear at the top of local search results and are distinguished from other, organic results with an "Ad" identifier.

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INBOUND MARKETING FANATICS

An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

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