BlinkJar Media

The Essential Guide to

ADA Compliance for Websites

SCAN YOUR WEBSITE FOR ADA COMPLIANCE

As a business owner or marketing director, ensuring your website is ADA-compliant is not just a legal obligation but a significant opportunity to  create an inclusive experience for all users.  This guide will help you understand the fundamentals of ADA compliance, its benefits,  the legal landscape, and  actionable steps to ensure your website meets the necessary standards.

What Is ADA Compliance?

The Americans with Disabilities Act (ADA)

Enacted in 1990, the ADA prohibits discrimination against individuals with disabilities in public accommodations, employment, transportation, and telecommunications. Since 2018, the Department of Justice (DOJ) has clarified that the ADA applies to websites as places of public accommodation.

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Web Content Accessibility Guidelines (WCAG)

WCAG serves as the industry standard for web accessibility, providing clear guidelines for creating accessible websites.

Levels of Conformance

A

Basic web accessibility features.

AA

Removes significant barriers for most users (widely accepted as the standard for compliance).

AAA

The highest level of accessibility, though not always feasible. Adhering to WCAG 2.1 Level AA ensures your website meets the ADA's general non-discrimination requirements.

Consequences of Non-Compliance

Legal Ramifications


Lawsuits and demand letters are increasingly common, especially against small and medium-sized businesses.


Settlements and legal fees can cost tens of thousands of dollars.

Missed Opportunities


A non-compliant website excludes millions of potential customers with disabilities.

Reputation Damage


Businesses are seen as non-inclusive, risk alienating customers and damaging their brand reputation.

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2023 broke the record for ADA lawsuits and demand letters.

13%

annual increase

in lawsuits

Since 2019, there has been an average of 13% year-on-year increase in web accessibility-related lawsuits.

$150K

in fines for ADA violations

Organizations and businesses can be fined up to $150,000 for ADA violations, while the average ADA website lawsuit settlement typically ranges from $20,000 to $50,000. 

100K+

demand letters

in 2023

More than 100,000 business owners received demand letters in 2022 for having inaccessible websites.

Why ADA Compliance Matters

  • Legal Requirements

    The Americans with Disabilities Act (ADA) mandates accessibility for individuals with disabilities in public accommodations, which now includes websites.

  • Avoid Legal Risks

    Non-compliance can lead to lawsuits, fines of up to $150,000, and settlement costs ranging from $20,000 to $50,000. 

  • Increased Market Reach

    Inclusive websites tap into the $13 trillion spending power of people with disabilities.

  • SEO Benefits

    Accessibility enhancements often improve search engine rankings. Google, along with other search engines, prioritizes sites with high levels of readability, and accessible websites excel in that regard.

  • Tax Credits

    Eligible businesses may qualify for tax credits when implementing accessibility solutions.

SCAN MY SITE FOR ADA COMPLIANCE
Top Web Designer in Baton Rouge

"accessiBe’s Litigation Support Package is a unique service that takes care of everything you need and provides all necessary accessibility documentation for all case scenarios. This is why we chose accessiBe—it’s the only web accessibility service that offers such a comprehensive package, giving you the peace of mind you need instead of facing legal situations on your own."


_______________


RIKKI BROUSSARD

COO BLINKJAR MEDIA

Benefits of an Accessible Website

Enhanced User Experience

Improved navigation, readability, and usability benefit all users, not just those with disabilities.

Expanded Audience

You're making your website accessible to 15% of the population living with a disability.

Improved SEO

An accessible website means that you’re making it easier for people to find your website.

Legal Protection

accessiBE offers a litigation support package at certain subscription levels.

Positive Brand Image

Demonstrate your company's commitment to inclusivity and social responsibility.

Tax Benefits

Making your website accessible, means that you can be eligible for up to $5,000 in tax credits. 

Receive Tax Incentives

There is up to a $5,000 tax credit available to business owners who invest in accessibility.

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Steps to Achieve ADA Compliance

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1.  Conduct an Accessibility Audit:

Use tools like BlinkJar's free audit tool to identify accessibility gaps.

Evaluate your website against WCAG 2.1 Level AA standards.

2.  Remediate Accessibility Issues:

Implement fixes like alt text for images, keyboard navigation, and sufficient color contrast.

3.  Ensure Ongoing Compliance:

Regularly review and update your website to address evolving standards and updates.

4.  Engage Experts:

Work with agencies like BlinkJar Media to ensure your website meets compliance standards efficiently.

Pricing Plans

$1,000/year

MICRO PLAN
(UP TO 5K WEB VISITS PER MONTH)
GET STARTED

Standout
Features

Web IMPLEMENTATION

Web Implementation by BlinkJar


Automated
Web Accessibility

Ongoing Scans & Fixes Every 24 hrs

Accessibility Report & Documentation


Support Online
Help Center

Email

Live chat

$2,000/year

GROWTH PLAN
(UP TO 30K WEB VISITS PER MONTH)
GET STARTED

EVERYTHING IN MICRO
+

Web IMPLEMENTATION

Web Implementation by BlinkJar


Comprehensive
Litigation Support

Dedicated accessiBe Case Manager

$15k Pledge


Premium Features

Built-in Google Analytics

Multi-account Management

User & Team Management


Support

48hr Support SLA

$4,800/year

SCALE PLAN
(UP TO 100K WEB VISITS PER MONTH)
GET STARTED

EVERYTHING IN GROWTH
+

Web IMPLEMENTATION

Web Implementation by BlinkJar


Comprehensive
Litigation Support

Top ADA Attorney Consultation

$20K Pledge


Manual Testing &
Custom Remediation

Yearly Testing & Validation by Accessibility Experts

Custom Fixes to improve accessibility conformance


Support

48hr Support SLA

Custom

ENTERPRISE PLAN
(OVER 100K WEB VISITS PER MONTH)
GET STARTED

EVERYTHING IN SCALE
+

Web IMPLEMENTATION

Web Implementation by BlinkJar


Comprehensive
Litigation Support

10 Hours with Top ADA Attorney

$20K Pledge


Manual Testing &
Custom Remediation

On Demand Testing & Validation by Accessibility Experts


ADDED
PREMIUM FEATURES

Single-sign-on (SSO)

Solution Engineering


SUPPORT

24hr Support SLA

Dedicated Account Manager


Key Features of an ADA-Compliant Website

Text Alternatives

Provide alt text for images and multimedia.

Keyboard Accessibility

Ensure all functionalities can be operated without a mouse.

Readable Content

Use proper contrast ratios, resizable text, and readable fonts.

Accessible Media

Add captions and transcriptions for audio and video content.

Error Notifications

Offer clear feedback and instructions for form errors.

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How can I check if my website is accessible?

You can test whether your website is accessible using automated testing tools, such as BlinkJar’s accessScan, and by relying on expert service providers, like BlinkJar Media.

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Start the audit.

Submit your website’s URL to BlinkJar’s accessScan
to begin an automated accessibility check.

Check compliance.

The tool quickly audits your site against WCAG 2.1 Level AA,
the current standard for accessibility.

Review results.

Receive a detailed report to identify and
fix any non-accessible elements.

SCAN YOUR WEBSITE FOR ADA COMPLIANCE

Why ADA Compliance Is Essential

An ADA-compliant website is not just a legal requirement—it's an investment in your business's growth, reputation, and inclusivity. As accessibility lawsuits continue to rise, ensuring compliance protects your business from legal and financial risks while opening doors to a broader audience.


At BlinkJar Media, we specialize in helping businesses like yours navigate ADA compliance. Contact us today for a free consultation and take the first step toward building a more inclusive digital presence.

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Recent posts about ADA Compliance

Why Website Accessibility Matters and How to Test It

Why Website Accessibility Matters and How to Test It

By Rikki Broussard • January 20, 2025
Accessibility is an ever-changing landscape that requires consistent attention and effort. Whether you're adding new features, redesigning pages, or updating content, it's critical to prioritize accessibility at every step.
Why Digital Accessibility Must Be a Priority in 2025

Why Digital Accessibility Must Be a Priority in 2025

By Rikki Broussard • December 18, 2024
As we step into 2025, one thing is clear: accessibility in the digital world is a must. For millions of people with lifelong or even temporary disabilities, navigating the digital world can still feel like an uphill battle.
The Rising Importance of Web Accessibility

The Rising Importance of Web Accessibility

By Ashley Roth • October 23, 2023
In 2023, the significance of creating inclusive websites has never been more apparent. Web accessibility refers to designing and developing websites to ensure people with disabilities can use them effectively. It's a critical aspect of modern web design, and its importance is growing for several reasons.
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