Exactly What Does BlinkJar Media Do For Clients?

Jared Broussard • November 12, 2012

So, exactly what does BlinkJar Media Do for Clients? I probably get this question three or four times a week. And, it is a very reasonable question to ask, as we are certainly cutting against the grain of the traditional ad agency business in Baton Rouge. In fact, I still am not convinced my wife, who is in the world of marketing and advertising, still one hundred percent understands the whole Inbound Marketing concept. But, once someone sees the concept in action, the light bulb for the business owner definitely comes on in a very big way.


BlinkJar Media is an Inbound Marketing Agency with Traditional Marketing Roots. What the heck does this mean? Inbound Marketing is a relatively new term that has surfaced over the last six years. It was coined by the founders of Hubspot, Brian Halligan and Darmesh Shah. Hubspot defines Inbound Marketing as marketing that is useful. It means acquiring customers by attracting and nurturing prospects through content creation, as opposed to interrupting them. It means pulling prospects in with a magnet, through valuable and relative content, as opposed to beating them over the head with a sledge hammer with unrelated and insignificant messages.

There are many platforms or software systems that one can use for their Inbound Marketing efforts. But, no product brings them all together in one easy to use tool, like Hubspot. BlinkJar Media happens to be a believer and seller of the Hubspot system.

Most Inbound Marketing specialist will say that traditional advertising is dead. This is where we differ. BlinkJar Media believes that traditional media can be very effective when carried out in the right way. In fact, many of our clients use both Inbound Marketing and Traditional Media. 


For BlinkJar Media, our unique selling proposition to owners is our ability to connect all of the marketing efforts of a business in one platform. There is an old saying in marketing and advertising that says, "50% percent of my advertising is effective, I am just not sure which 50%". With our strategy, this old statement is put to bed. Today, at BlinkJar Media, we certainly have all the means and metrics to track everything, and that is exactly what we do.


One may say, we already track our web traffic through Google Analytics. Great, that is the first step. But, there is a HUGE difference between Google Analytics and Marketing Analytics. Google Analytics shows you raw numbers. Marketing Analytics (BlinkJar Media) shows you real people. Real people is who you want to attract and convert as a local business owner, not pages views or unique users. As Hubspot describes it, "Web analytics (Google) platforms collect anonymous, aggregate data on how users interact with your website. This information can help you identify common flows through your website and points of friction, but it doesn't tell you anything about who these users actually are."


Marketing Analytics (BlinkJar) provides you insight into the leads and customers that are visiting your site. It’s valuable information on a leads’ interests and intentions that can help you convert more leads into customers. Hubspot CMO, Mike Volpe takes the Marketing Analytics a step further by saying, "Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events. Marketing analytics are also usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports."


So, at BlinkJar Media, we are able to connect the marketing analytics of Inbound Marketing with the strategy and promotional efforts of all traditional media. So, at the end of each month, our clients receive an extremely powerful and in-depth analysis of their marketing. And, that is why there is no more guess work as it relates to a local business and their advertising and marketing efforts. Pretty exciting times that we live in, huh? 


What are your thoughts?

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31705/Why-You-Need-Marketing-Analytics-Not-Web-Analytics.aspx#ixzz2C2Pcjpgj 



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Your customers are still searching. They are just no longer searching in one place. They may start with Google, ask ChatGPT to compare their options, watch a YouTube video, look for examples on Instagram, read reviews, or open a map to find a nearby business. This does not mean your company needs to chase every new platform. It also does not mean SEO is dead. The best response to fragmented search is to strengthen the foundation you already have. Build a clear, credible website, answer the questions your customers ask, share real expertise, and ensure your business appears consistently on the platforms that matter to your audience. AEO, or Answer Engine Optimization , is part of that approach. It helps search engines and AI tools find and understand your answers, but it works best when it is built on strong SEO . Why Are Customers Searching in So Many Different Places? Customers are searching in more places because they now have more ways to find the type of information they want. Every Monday during our BlinkJar staff meeting, each person brings an industry update to discuss. One recent conversation about artificial intelligence and its impact on search reminded me of what happened to television. Jared, my husband and BlinkJar’s founder , spent years working in television. At one time, a few broadcast networks held most of the audience. Then cable created more choices. Streaming services, YouTube, social video, and on-demand programming divided attention even further. Television did not disappear. People gained more ways to watch. Search is moving in the same direction. A prospective customer may search Google for a service, ask an AI assistant to explain the differences between providers, watch a video to see how something works, and read reviews before visiting a company’s website. The challenge is not that Google has stopped working. It is that businesses can no longer assume every customer will begin there. Does My Business Still Need SEO? Yes, your business absolutely needs SEO as it remains the foundation of being discovered online. Google continues to drive valuable, high-intent traffic for businesses. A strong website also gives AI tools, maps, social platforms, and prospective customers a reliable place to learn who you are and what you offer. Your website needs clear service pages, useful location information, simple navigation, relevant internal links, and a sound technical structure. Search engines must be able to crawl, index, and understand your pages. Traditional SEO is not being replaced. It is supporting a larger discovery ecosystem. Think of your website as your company’s home base. Social media, maps, reviews, search engines, and AI tools may help customers find you, but your website is where you control the complete story.