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The BEST video for Business Owners Thinking About Inbound Marketing

Jared Broussard • November 28, 2012

When it comes to Traditional Media, one of my favorite speakers and mentors in the industry is Jim Doyle. Without a doubt, many of my core concepts, thoughts, ideas, and applications for traditional media can be traced to the teachings of Jim Doyle and his company, Jim Doyle and Associates. In my humble opinion, if you are a business owner or maybe you are in the world of marketing and advertising, I would seriously consider some of Jim's training tools. After your time with any of the training applications of Jim Doyle and Associates, your current view on marketing and advertising will become much more concise and clear. Today, I am very thankful for Jim Doyle and his marketing principals.

As many of you know, the main concentration of BlinkJar Media is connecting the off line and on line marketing and advertising efforts for the local business owner. With our traditional background and love for Inbound Marketing and the Hubspot product, we feel we are off to a phenomenal start in our young life as an Inbound Marketing Agency. If you want to learn more about our goals and what we are accomplishing for our local clients, please click here for a detailed description.

When it comes to our inspiration for Inbound Marketing, without a doubt there is one person that has seperated himself from the pack of Inbound Marketing geniuses. Marcus Sheridan, A.K.A The Sales Lion, is my Jim Doyle of Inbound Marketing. So, what is it about Marcus and his philosophy that provokes such a profound and definitive statement from me? First off, Marcus is a successful business owner that went through some real day struggles and challenges (for his story, click here). But, every business owner has challenges and struggles, so this part is not so special. What is unique and intriguing is the progressive approach Marcus took during these challenging times for his pool company, River Pools and Spas. In the middle of the national economic downturn in 2006, Marcus transformed his company through aggressive and proactive Inbound Marketing applications. What is so dynamic and exceptional to me is the real world concepts that Marcus shares in his teachings. The same real world concepts applied by Jim Doyle in the world of traditional media are integrated and established by Marcus in the Inbound Marketing world.

If you are a business owner or an advertising executive, application and relevance is key. Theoretical jargon sometimes can be interesting, but is it useful and realistic? In my experience, the abstract and conjectural information that is pushed out today can really make your head spin. Often times, there is so much information available that the business owner can become dizzy and start to suffer from paralysis by analysis.

But, with industry leaders like Jim Doyle and Marcus Sheridan, the hypothetical situations are put to sleep and the real day scenarios are awakened. As an Inbound Marketing Agency and a founder of a non-profit agency, the real day teachings of Jim Doyle and Marcus Sheridan are where the rubber hits the road.

For your convenience and consumption, I have attached both a recent blog and video session by Marcus Sheridan. The video shared here was a game changer for both myself and my companies (BlinkJar Media and Heartwaves.org). I was in attendance at this session of Hubspot Inbound 12, and I just kept thinking of all the parallels for my Inbound Marketing clients. Moving forward, this will be one of the video examples that I use for the blueprint and motivation of our clients. Keep in mind, the applications shared by Marcus are way easier said than done. It takes an intense and extreme amount of work and thought leadership to acheive results and success. It really takes a shift in the mindset of the business owner. Essentially, I am implementing this shift in thinking for BlinkJar Media and Heartwaves and it is an intense amount of work. However, when applied correctly, it is the secret sauce (words of Marcus - see video below) for the path to success in today's world of changing times.

I am thankful for game changers in the marketing and advertising world, like Jim Doyle and Marcus Sheridan who have led the way for me. As the owner of BlinkJar Media and founder of Heartwaves.org, if we can share just a touch of their wisdom, we will be on the path to success, as will our clients.

Blog from Marcus Sheridan -