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Social Media Agency Baton Rouge

What is Social Media for Business? 

Social media marketing is the use of any social media platform by a business to promote their brand, products, or services. A social media strategy may include an organic presence, paid ads, or both. Many platforms are ideal places to share business or industry-related updates, gather reviews, and even find qualified job applicants.


While a company's website should be the center of a business or medical marketing strategy, companies should have an active and engaging presence on social media. Whether you are a business-to-business firm or a healthcare organization marketing to patients, you cannot afford to miss out on any opportunities to drive traffic and leads back to your site. Businesses that have an organized and planned social media strategy will reap the benefits of new web visitors and leads. 


Why is Social Media Important for Your Business?

Social media does more than give users a place to share photos or life events. Increasingly, it has become yet another avenue through which businesses can communicate and connect with consumers. Today, a well-maintained, strategic social media presence can:


  • Establish brand identity
  • Build brand recognition and trust
  • Improve search visibility
  • Increases sales and leads
  • Improve customer service and communication


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Social Media Marketing Tips for Businesses

  • Which Social Media Platform is Best for Business?

    Not all social media platforms are ideally suited for every business. Before deciding which is best, you must carefully consider factors like your ideal audience and the type of content you plan to share. B2C retail companies may find great success on Instagram, for instance, while a B2B corporation may make better use of their time on LinkedIn.

  • How Often Should my Business Post on Social Media?

    How frequently you choose to post will vary depending on the platform, your content, and your audience. Platforms like Twitter that are chronological-based move faster and require more frequent posting to remain visible. However, algorithm-based platforms thrive on quality over quantity.

  • What are the Best Times to Post on Social Media?

    What you are posting on most social media platforms is more important than when in most cases. However, there are some loose guidelines that are wise to abide by, such as posting on LinkedIn primarily on weekdays and during business hours.

  • How Do You Measure Results with Social Media?

    Social media results can be measured in a number of different ways, including likes, shares, and clicks. While certain levels of engagement can be measured directly through the social media platform, many businesses choose to conenct their social media accounts to third-party software to better guage interaction and the impact social media efforts are having on website traffic and leads.

  • What Types of Ads Can a Business Run on Social Media?

    Ads run on social media platforms can achieve a large number of objectives from building awareness to generating traffic and leads. They can be used to promote an upcoming event, a particularly useful piece of content, or a specific product or service. The key is determining the right platform, spend, and ad structure along with proper monitoring to ensure success.

  • Is Facebook Advertising Effective for Businesses?

    Facebook has a massive, diverse user base, making it an optimal advertising platform for nearly any type of business. Its users are highly active, spending an average of 50 minutes per day on the network, and through this activity and their own provided information, Facebook has a goldmine of data significant to marketers who are attempting to reach a defined audience.

  • Is LinkedIn Advertising Effective for Businesses?

    LinkedIn offers a few different types of ads that businesses might benefit from, most notably dynamic ads. These ads can help you reach new followers and expand your audience or promote content. Perhaps the greatest use of LinkedIn ads is leveraging its audience of qualified business professionals in order to reach potential job applicants.

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Inbound Marketing Services

We've listed just a few of the spokes in the wheel of Inbound Marketing .

INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

SOCIAL MEDIA MARKETING MADE EASY

2025 Social Media Success: Harnessing Employee Engagement

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2025 Video Marketing Trends

2025 Video Marketing Trends: Leveraging Video to Attract and Retain Customers

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Social Media Engagement Strategy: Understanding the HBO Method

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By Rikki Broussard • October 1, 2024
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