BlinkJar Media

MARKETING ANALYTICS FOR BUSINESS GROWTH

Educate Your Prospects
Engage with Your Audience
Measure Your Performance
Marketing Analytics Agency

What is Marketing Analytics? 

Marketing analytics is the collection, measurement, analysis, and reporting of data to understand performance. These analytics are used to optimize, improve, and implement strategies that enhance a site's effectiveness.

 

Website analytics provide real-time feedback and insight into what is and isn't working. Reporting over time reveals trends that can drive future success and provide a tangible return on investment (ROI). Marketing analytics gives you the right lens to visualize and understand the different marketing efforts related to inbound marketing- blogging, social marketing, search engine optimization, and email marketing.


Why are Marketing Analytics Important for Your Business?

If you plan to market your business in any way, shape or form, including maintaining a website or social media presence, marketing analytics are a must. Without these insights, there is no way to truly understand what is and is not resonating with your consumers. By being able to pinpoint the types of content, advertising, or other forms of marketing that are most effective, you can ensure that your time and dollars are only going toward what truly works.

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Marketing Analytics Tips for Businesses

  • How Can a Business Use Marketing Analytics to Evaluate Marketing?

    Website analytics is the collection, measurement, analysis, and reporting of data to understand performance. This can mean anything from number of blog views and website visits to leads generated by ads. By using these insights, analytics can help businesses optimize, improve, and implement strategies that enhance the effectiveness of their site.

  • What are the Benefits of Marketing Analytics?

    Marketing analytics can provide real-time feedback and insight on what is and isn't working. Reporting over time reveals trends that can drive future success, as well as provides tangible ROI.

  • How Do Social Media and Marketing Analytics Work Together??

    Marketing analytics can support and enhance your social media efforts, whether through exhibiting what type of conent is resonating most with your audience or by revealing the true results of your adverising efforts. With analytics, you can determine the best use of your time and dollars on any social media platform.

  • How do Content Marketing and Marketing Analytics Work Togehter??

    For years, inbound marketers have been saying that content is king. And, while algorithms and best practices are constantly changing, this is still largely true. Relevant, well-written, optimized content can drive traffic to your site and enhance all your other online marketing efforts. Meanwhile, analytics can help you determine precisely which pieces of content are having the greatest impact.

  • How Do Paid Digital Ads and Marketing Analytics Work Together??

    Marketing analytics play a vital role in successful digital advertising. Only through thorough analytics can you determine what is and is not working, allowing you to make any necessary adjustments to ad design, landing pages, keywords, budget, etc.

  • How Do Marketing Analytics Help Determine Your Return on Investment?

    Website analytics allow for the tracking of marketing dollars and their effectiveness. With lead capturing, campaign-specific URLs, and unique call tracking numbers, the amount of business generated can be attributed to specific marketing efforts and the individual strategies that generated revenue.

READY TO MAKE SENSE OF YOUR MARKETING?

Inbound Marketing Services

We've listed just a few of the spokes in the wheel of Inbound Marketing .

INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

INBOUND MARKETING MADE EASY

Inbound Marketing for Healthcare

Inbound Marketing Tips for Healthcare Practices

By Dan Davidson • May 16, 2024
Inbound marketing is a powerful strategy for healthcare organizations to attract, engage, and retain patients. Healthcare providers can establish trust, educate their audience, and drive patient conversions by creating valuable content and building meaningful relationships
Stepping into the World of Marketing: A Journey of Learning, Fun, and Adaptation

Stepping into the World of Marketing: A Journey of Learning, Fun, and Adaptation

By Sydney Boudreaux • April 3, 2024
I have been an intern at BlinkJar for the last year and have experienced team inclusiveness and patient guidance through all of my new endeavors.
Marketing Personas

The Crucial Role of Persona Development in Your Marketing Strategy

By Lindsey Blanchard • August 31, 2023
When it comes to crafting targeted, successful marketing campaigns, persona development plays a critical role.

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masterfully crafted by Dan Davidson.

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