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What is Facebook Advertising? 

Facebook has a massive, diverse user base, making it an optimal advertising platform for nearly any type of business. Its users are highly active, spending an average of 50 minutes per day on the social network, and through this activity and their own provided information, Facebook has a goldmine of data significant to marketers who are attempting to reach a defined audience.


There are two primary ways in which an advertiser can promote themselves, their product, or service through Facebook: boosted posts and paid ads. In addition, there are multiple objectives that can be achieved through paid ads, as well as detailed targeting and placement options. Via a Facebook ad campaign, advertisers can select, with incredible precision, where their audience lives, what their background looks like, and much more. Best of all, Facebook makes tracking the success of campaigns simple with their Ads Manager tool, offering insight on everything from number of clicks and views to age and gender of those interacting with your ad.

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Why is Facebook Advertising Important for Your Business?

Facebook advertising enables a business to reach their consumers where they are spending much their online time. It also allows them to take advantage of the large amounts of personal data the platform has amassed, ensuring they are reaching the most targeted audience possible with their messaging, while simultaneously providing analytics to help ensure ROI.

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TIPS ON FACEBOOK ADS FOR BUSINESSES

  • Does Advertising on Facebook Work?

    Facebook advertising can be a powerful, cost-effective tool to raise brand awareness and generate leads when used properly. In order to get the best results, it is important to customize your ad's audience, call-to-action, and any associated content. Careful consideration should also be given to budget and timeline.

  • How Do You Choose Your Audience for Facebook Ads?

    Selecting the audience for your Facebook ad will depend on its purpose and your location. Narrow down your geographical targeting to make sure you don't waste ad dollars on users outside of your potential market area. You may also want to target users based on factors like industry, education, interests, or past behaviors.

  • How do I Budget for Facebook Ads?

    Facebook ad budgets are based on a daily or lifetime maximum spend amount (FB has minimum amounts for each of these), along with a timeline of when you would like your ad to run. In addition, you can control how your ad is optimized based on your objective. Some options include traffic, engagement, lead generation, and video views.

  • Does Facebook Charge per Click or by Impressions?

    Depending on the objective and type of ad optimization selected, Facebook may charge per click or per impression. For some ads, the business may select how they are charged, while others will default to one of these options.

  • What Types of Ads Work Well on Facebook?

    Facebook offers single image, carousel, video, and collection ads. All work well when properly budgeted, optimized, and designed, so it's really a matter of determining which one best suits your advertised product or service. Retail businesses highlighting specific products, for instance, may see the best results from a carousel or collection ad.

  • Why is My Facebook Ad not Working?

    If your ad falls within Facebook's guidelines and is approved to run but is not delivering results, it may be time to reconsider factors such as ad design, audience, and objective. Adjusting any of these elements may give your ad the boost it needs for better performance. Facebook also offers the ability to use A/B testing for greater ad insight.

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INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

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