CONTENT MARKETING FOR BUSINESS GROWTH

When done correctly, content marketing can improve search rankings, generate leads, answer important consumer questions, build brand awareness and authority, and encourage social sharing, making it a highly effective tool for businesses in multiple regards.

Ideal length of content varies based on the specific type being produced. While a standard blog post may be as brief as 200-300 words (although typically longer), more in-depth content like pillar pages may contain several thousand words.

While it may feel like you need to be blogging constantly for maximum impact, the more important factor is to focus on content that is relevant and useful to your audience. Also keep in mind that Google doesn't just consider blogs to be content. Videos, landing pages, and whitepapers published on your website are all examples of useful content.

Effective content  serves not only to generate traffic and leads from search engines but from social media as well. Sharing relevant content from your own website can position you as an authoritative source, expand your company's audience, and encourage soical sharing.

Website content such as landing pages and whitepapers play an integral role in the success of digital advertising, ensuring that consumers  are delivered the exact content that they were promised when clicking on an ad. Ads that are accompanied by relevant, quality content not only generate more leads, they also receive higher quality scores from Google.

Search engine algorithms are complicated, multi-faceted processes. However, we do have enough insight into these processes to reliably define some of the best practices for ranking such as descriptive, keyword-focused page titles, heading tags, URLs, and links. A high-quality piece of content supports all of these factors, signaling to search engines that the piece will be useful to searchers.

This is a highly personalized decision that each business must make for themselves based on their specific needs. However, many find that the scope of services provided by an agency is often difficult to achieve through internal hiring alone.