Defining the 3 Categories of SEO [INFOGRAPHIC]

Lindsey Blanchard • September 28, 2021

SEO. You’ve heard a lot about it and how important it is to the success of your online presence. Consumers aren’t going to be able to find you without it! Google won’t rank your website! It can be overwhelming and frustrating, particularly when you’re trying to determine just what the heck SEO is. On-page SEO, off-page SEO, technical SEO – there are so many types of search engine optimization and trying to figure out what they all mean exactly and how to implement them can be enough to make anyone throw in the proverbial marketing towel.

Not to worry, the BlinkJar Media team is well aware of how you feel. Even for professional marketers, keeping up with SEO changes and best practices is an ongoing part of our job. (Google likes to keep us all on our toes!) Still, there are some basics that you should understand about each of the three main types of SEO. Once you understand these, you can more easily develop an action plan and approach each one with confidence.  To help, we’ve outlined the basic definition and examples of on-page, off-page, and technical SEO in the infographic below. Use it as a basic guideline to get started, and remember that BlinkJar is always here if you need a partner to help get it right!

3 categories of SEO
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Ads on ChatGPT Are Live: What AI Advertising Means for Your Businesses

By Jared Broussard • February 23, 2026
Hey everyone. It's Jared. I want to talk about digital advertising , which is one of my favorite topics. Advertising inside ChatGPT is no longer theoretical. It has begun. Confirmed reports show ads now appearing for some signed-in desktop users in the United States. Even more surprising, they are triggering on the very first prompt. That detail alone changes the conversation. For the first time, brands are appearing directly inside AI-generated answers at the exact moment someone asks a question, compares options, or evaluates a decision. That is fundamentally different from search engines or social feeds. And it signals a meaningful shift in how digital advertising will work moving forward.
SEO Scams Explained

SEO Scams Explained: How to Spot Bad SEO Offers and What Real SEO Looks Like

By Rikki Broussard • January 31, 2026
Search engine optimization is a marathon, not a sprint. First page rankings do not happen overnight. Promises like ranking multiple keywords in days or guaranteeing first page results are rarely realistic. If something sounds too good to be true, it probably is.
BlinkJar Media and the Duda CMS

Duda CMS 2025: Updates Redefining How Modern Business Websites Are Built

By Rikki Broussard • January 12, 2026
Here are the Duda updates from 2025 that had the biggest impact on how we build client sites at BlinkJar Media, and why they position Duda to lead the CMS space into 2026.