Baton Rouge Marketing Agency Warns of the Dangers of Automation
At BlinkJar Media, we pride ourselves on being a family first company. The majority of our team members have kids ranging from newborns to tweens. We work hard as a team, so we can participate and share in the lives of our children. Whether it's a school play or a swim meet, we appreciate the opportunity to be present with our children. Our children take priority, and we always cover for one another to ensure this privilege is never lost. Children are the reason BlinkJar exists, and they are an integral part of our company.
In fact, we have dedicated a page on our website (we call it Blink Jr.) to showcase the creative minds of our children. So it goes without saying that when a parent loses a child, our hearts break for theirs with the understanding that their pain is beyond compare.
Recently, tragedy struck a Nebraska family as they were enjoying their vacation at Disney World in Orlando, Florida. While attending an outdoor movie at one of the Disney resorts, the family’s two-year-old son waded into about a foot of water in a lagoon at around 9pm. The boy was attacked by an alligator dragged into the water, and drowned.
The following morning, email subscribers for Hilton Hotels received this email in their inbox:
Obviously, this email was scheduled to go out days, if not weeks, in advance. We are quite certain the folks at Hilton had no way of knowing such a horrific event would unfold the night before this email was sent. Nonetheless, it serves as a stark reminder of the dangers of marketing automation. Content will have context; not at the moment scheduled, but at the moment received.
There are many conveniences that businesses of all sizes take advantage of daily as a matter of standard procedure. Be it scheduling social media posts, or sending out automated emails as part of a work flow, we utilize automation to free us up for productivity in our day. However, there are times when we are reminded that “set it and forget it” can backfire.
Please understand that we talk about this topic strictly as a marketing firm and that personally, our prayers are with the two parents in Florida who have just lost their two-year-old angel.
