BlinkJar Media

A GOOGLE AD PARTNERED AGENCY

Educate Your Prospects
Measure Your Performance
Engage with Your Audience
Google Ads Partner Baton Rouge

What Are Google Ads? 

Google Ads is made up of two distinct networks - the search network and the display network. Your advertising will be far more effective if you understand the difference between the two networks from the start.


With the search network or pay-per-click ads (PPC), your text ads appear on the search engine results page, and you only pay for an ad when it is clicked. These text ads usually appear in the first 3 to 4 results at the top of the search engine results page, but they can also be found at the bottom of the page.  Because search ads are associated with the search query entered into the search engine by the user, Pay-Per-Click ads help the user instantly capitalize on an existing want or need. The instant gratification generated by PPC ads provide the ideal formula for a successful ad campaign by running ads at the right time, in the right place, and with the right message. 


The Google Display Network (GDN) runs display advertising on websites and apps on nearly 90 percent of the web. These ads come in all shapes and sizes and consist of banner ads, rich media ads, video ads, and text ads. Unlike the search network, the Google Display network catch people when they are passively browsing online, but they are not actively searching for a product or service.


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Why Should Your Business Run Ads on Google?

Google Ads leverage Google's incredible search network and get you to the top of results quickly. They allow you to reach targeted consumers not only based on the way they search and keywords used, they can also allow you to stay top of mind for previous visitors to your website through retargeting.  To top it all off, Google Ads leave you completely in the driver's seat of where and how your ads run and how much you spend - decisions that are greatly supported through detailed analytics.

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Tips on Google Ads for Businesses

  • How Much Does Your Agency Charge for Google Ads?

    The total cost of Google Ads campaigns depends on several factors, including the type, timeline, and budget of the ads.  For more information, visit our Digital Advertising pricing page.

  • What Should My Budget Be for Google Ads?

    There is no one-size-fits-all budget for Google Ads or any form of digital advertising. Our team can help you determine a spend amount for your own campaign that is based on your goals and aligned with the objectives you hope to achieve.

  • How long before I see results in Google Ads?

    Impressions and clicks for Google Ads should be seen quickly after beginning your campaign. If they are not, adjustments may need to be made to enhance performance.  The ability to observe analytic data and make quick changes is one of the many great benefits of advertising via Google.

  • How Often Should Someone Monitor their Google Ads?

    When a Google Ads campaign is running, it should be monitored regularly for performance and any necessary changes. As an agency, we provide weekly reports to any clients who are investing in digital advertising along with our observations, suggestions, and reasoning.

  • How do you measure results with Google Ads?

    Google provides a plethora of detailed analytics to help advertisers ensure the success of their campaigns. Among the metrics advertisers may find most useful are click through rate, cost per click, impressions, return on advertising spend, and quality score. In addition, you may use data from your own website such as form submissions to help support your Google Ad campaigns.

  • Should I hire internally or use an agency for Google Ads??

    This is a highly personalized decision that each business must make for themselves based on their specific needs. However, many find that the scope of services provided by an agency is often difficult to achieve through internal hiring alone.

  • Do ads help my inbound marketing?

    Google Ads and inbound marketing are two separate approaches, but that doesn't mean that they can't work well together and support one another.  A well-optimized landing page, for instance, can make a significant difference in lead conversion from ads.

  • What Does It Mean to be a Google Partner?

    Google Partner status is granted to companies who have shown significant skill and expertise in regard to Google Ads. Google Partners have met minimum spend requirements while also delivering client revenue growth through their management of Google Ad campaigns. BlinkJar is proud to be a Google Partner agency.

READY TO MAKE SENSE OF YOUR MARKETING?

Digital Advertising Services

Create Meaningful Advertising for your Prospects.

INBOUND MARKETING FANATICS

Amy Fennell
An excellent partner to complement our communication strategy- totally worth the investment! Our online presence was in need of a facelift in order to engage our statewide member-based organization. The team of professionals at Blinkjar evaluated who we were and what we were about and made the design and functionality changes to help us better connect with more of our members and increase traffic.

Amy Fennell, Louisiana Realtors

Scott Hothem, Barrett Distribution
BlinkJar has been instrumental in the implementation and management of our inbound marketing. Both our relationship and the results of our marketing efforts have grown substantially over time.

Scott Hothem, Barrett Distribution

Julie McLin, Lane Regional Medical Center
“BlinkJar has helped us tremendously. From analysis and strategy to content creation and design, their inbound marketing efforts have taken us to the next level. Thanks, Blinkjar, for making us look so good!"

Julie McLin, Lane Regional Medical Center

Jenny Firmin, Lucas Firmin Pools
We have loved working with BlinkJar Media!!! They have excellent customer service and are very hands-on. We are so happy with our website, blog, and print advertising!

Jenny Firmin, Lucas Firmin Pools

Charlie Ruffolo
When we were searching for a marketing agency, we needed someone who could handle the daily responsibilities of marketing a culinary school. We count on BlinkJar to handle all inbound marketing tasks like content creation, social media management and advertising, lead generation, and email marketing. It takes all of these efforts to be successful in our world, and BlinkJar has done a great job.

Charlie Ruffolo, Louisiana Culinary Institute

John Doe's Image
Before we met with BlinkJar, our marketing and sales efforts were completely disjointed. For marketing, BlinkJar has really enhanced how we approach and understand various aspects of inbound marketing like search engine optimization and Google ads. BlinkJar then connects these marketing results with our sales efforts in order to track and report on our return on investment. It's nice to have a team that can help us with each and every step related to marketing and sales.

Angela Porrier, Acadian House Design + Renovations

GOOGLE ADS MADE EASY

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