Dad, Husband, Inbound Marketer, Old Soccer “Has-Been"
Jared Broussard, the driving force behind BlinkJar Media, stands as a testament to adaptive and forward-thinking leadership in the modern marketing landscape. His journey into the world of marketing was born out of a profound personal experience at Boston Children's Hospital, where his son Jonathan underwent treatment for Tetralogy of Fallot. Observing the transformative ways individuals sought solutions for healthcare, Jared perceived a seismic shift in consumer behavior and search patterns.
Before bringing BlinkJar to life, Jared delved deep into marketing and sales through an illustrious career in television advertising. This vantage point offered him unparalleled insights into the growing chasm between traditional marketing strategies of local businesses and the rapidly changing trends of the consumer.
Jared's founded Heartwaves, a lifeline for families grappling with congenital heart defects. This endeavor was spotlighted in the book "Transform Your Non-Profit with Inbound Marketing." As a stalwart partner of HubSpot, Jared pioneered the HubSpot User Group in Baton Rouge in 2013. His commitment to education and community engagement is evident in his frequent lectures at LSU's E.J. Ourso College of Business and keynote addresses to esteemed professional organizations, including the LSU PSI Sales Symposium and the Public Relations Association of Louisiana.
In a domain as dynamic as marketing, Jared firmly believes in the mantra of perpetual learning. Reflecting this ethos, he holds certifications in inbound marketing, HubSpot marketing software, HubSpot sales software, and HubSpot service software. Further solidifying his position at the forefront of the industry, Jared also completed the Piloting for AI Marketing Series by the Marketing Artificial Intelligence Institute.
A proud alumnus of Louisiana State University, Jared graduated in 1994 with a BS in Marketing. Beyond his professional accolades, he cherishes his role as a husband to Rikki and a father to their two children